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maxbone, part of the Wag! Group Co., is hiring a Head of Growth to own the strategy and P&L for how we acquire, retain, and expand customers across every channel. There'll be a sharp focus on scaling Superfoods for Super Dogs into a category-defining pet food brand.

This is a leadership seat, and a player coach role. You'll set the multi-year growth vision, build and lead the team that delivers it, and own the levers that go well beyond DTC: partnerships, affiliate, retail expansion, and product-led growth.

What You Will Do

Set the Strategy

• Define maxbone's multi-year growth strategy across marketplaces, partnerships, affiliate, and emerging channels.
• Own the growth P&L: revenue, contribution margin, CAC, LTV, payback, and channel mix.
• Decide where we invest, where we don't, and what good looks like across every channel.

Build & Lead Growth Roadmap

• Direct and scale the growth org: marketplace, affiliate, partnerships, and creative.
• Set the operating cadence: weekly reviews, monthly business reviews, quarterly planning.
• Partner with Brand, Product, Engineering, Design, Operations, and Finance to align growth bets with brand integrity and unit economics.

Unlock Growth Beyond DTC

• Partnerships: build the partnerships strategy from scratch, including brand collabs, vet and breeder channels, hospitality, and tie-ins with the broader Wag! ecosystem.
• Affiliate & Creator: launch and scale an affiliate program and a creator network that drives both performance and brand reach.
• Product-Led Growth: shape the growth product roadmap with brand and engineering, including subscription experience, onboarding, personalization, pricing, and bundling.

Bring the Insight

• Establish the source-of-truth view on growth, including channel performance, cohorts, LTV/CAC, subscriber health.
• Translate data and market intelligence into a clear narrative for the executive team: what's working, what isn't, and what we're doing about it.
  
  

Who You Are

You're a full-stack growth leader who's done this before. You've scaled a brand into an omnichannel business and know the difference between vanity growth and durable growth. You're a strong operator and a strong people leader. You hire well, raise the bar, and make the team better around you. You bring a point of view, push back when needed, and rally people around the work that matters.

Qualifications

• 8-10+ years of consumer growth experience, with 3+ years leading growth at a high-growth DTC or omnichannel brand. Pet, food & beverage, supplements, or premium lifestyle preferred.
• Demonstrated ownership of a growth P&L at scale.
• Track record of building partnerships, affiliate, and/or retail channels, not just running paid media.
• Deep subscription fluency (LTV, CAC, churn, cohort analysis).
• Strong people leader who has hired and developed growth and marketing teams.
• Excellent communicator with executive presence and a clear point of view.
• Bachelor's degree preferred; track record matters more.
• Ability to work from our Miami, FL location.
  
  

Why maxbone

You'll lead growth at a brand with the product, the design, and the community already in place, with the runway to build the engine that takes it category-defining. If you want to build something that lasts, this is the seat.

Wag! Group Co. is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth, lactation, and related medical conditions), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, marital status, or any other characteristic protected by federal, state, or local law.