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Senior Manager, Product Marketing

Paperless Post

Paperless Post

Marketing & Communications, Product
New York, NY, USA
Posted on Friday, June 14, 2024

The Senior Manager of Product Marketing at Paperless Post is responsible for successfully bringing new digital products into the market. This includes building and executing a product marketing strategy based on deep research and insights, defining the product positioning and messaging, and leading the development and execution of the end to end go-to-market plan that drives real business impact.

The person in this role has a strong track record of operationalizing cross-functional work and taking a data- and user-driven approach to solving problems. They will deeply collaborate within marketing as well as with product, engineering, merchandising, and consumer insights to impact product definitions and roadmaps that drive product adoption and business growth.

The role will report to the SVP, Marketing.

What you’ll do here:

  • Lead and manage all new product marketing launches from developing high-impact strategies and customer journey mapping, through go-to-market launch plans.
  • Lead the development of product positioning and messaging, leveraging deep customer insights, funnel data, and competitive intelligence to inform decisions.
  • Collaborate closely with the Product, Insights, and Customer Operations teams to determine when and how to market to users including participation in user testing to inform go-to-market product launch positioning.
  • Build and maintain a deep understanding of our product offering, full user-funnel, and pricing to determine the most appealing attributes to users, while also collaborating with creative and product teams to clearly and succinctly communicate the benefits to all target segments, both on-site and off-platform.
  • Collaborate with individual marketing channel owners as well as Product, Merchandising and Insights to develop robust on and off-platform launch plans for new product or feature launches, also ensuring prioritization of key initiatives in product roadmaps.
  • Monitor competitive trends, particularly from a product offering and feature set standpoint, in order to inform our value proposition and the evolution of our positioning.
  • Own and manage the strategic use and planning of both new and existing owned marketing placements (e.g. on-site, transaction email, and app) to drive awareness and conversion for all marketing efforts, in partnership with the Merchandising and Product teams.
  • Be the champion of our product both internally and externally to educate others on the benefits and use cases of our product and also to advocate for product improvements and optimizations based on what the market needs and wants.

Must Haves:

  • 6-8 years in a strategic marketing role, with at least 3+ years in a product marketing role spanning both B2C and B2B (nice to have)
  • Proven success bringing new digital product(s) to market across many owned and earned marketing channels, from ideation of the product offering through the launch execution
  • Experience making data-driven decisions using analytics, with reporting capabilities (Looker a plus)
  • Experience in rethinking or evolving product positioning strategies for a business, plus a curiosity to build out new programs and proactively bring recommendations to senior leadership that will drive business growth
  • A strong ability to understand technical feature functionality and translate this into compelling, user-focused messaging and communications
  • Experience working cross-functionally with both creative teams as well as business & technical teams, with a desire to dig into the data and get their hands dirty to gain insights and solve problems
  • Proven ability to collaborate and influence other teams to ensure strong business impact.
  • Ambitious self-starter with strong ownership attitude and willingness to roll up sleeves to get the job done
  • Strong attention to detail and excellent organization skills, including ability to manage multiple projects and responsibilities
  • Previous experience in tech or startup

About the team

The Paperless Post marketing team is central in shaping how Paperless Post communicates with over 200 million users—we exist to drive significant growth and long-term value for our company through multi-pronged campaigns, communication, and storytelling that brings our passion for parties to life.

About the company

Company-wide, we enjoy an amazing ecosystem of an even gender split and a balance of engineers and designers. Because Paperless Post isn't supported by ad revenue, we can focus our efforts on creating and improving on the ideal version of our platform, product, content, and partnerships for our users.

We are proud that Paperless Post has helped over 200 million people globally connect in the real world since our inception. Paperless Post exists to help all people celebrate all the moments that matter to them. We believe that having a team reflective of the diverse world around us empowers us to create a product that serves everyone. Women, people of color, trans/genderqueer individuals, individuals with disabilities, and veterans are especially encouraged to apply.

The compensation range for this role is $110,000-135,000 USD.

At Paperless Post, compensation is based on a number of factors, including geographic location, job-related skills, years of experience, and internal team banding. All full-time offer packages come with a base salary, equity component, and options for fully paid medical, dental, and vision benefits. The range posted here is based on the NYC market and may vary based on candidate location.