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Marketing Manager, Professional Services

Olo

Olo

Marketing & Communications, Sales & Business Development
New York, NY, USA · Remote
Posted on Wednesday, July 3, 2024
Olo is seeking an experienced marketing professional to join our Professional Services team. In this role, you will partner with restaurant brands using the Olo Engage platform to lead strategy and oversee the execution of their CRM and loyalty programs, ultimately driving increased guest lifetime value, frequency, and revenue. This is a unique opportunity to be part of a growing team of leading performance marketers, serving as a trusted resource to prominent brands in the restaurant and food service sector.
As the ideal candidate, you will have a strong background in designing, managing, and executing marketing strategies that deliver measurable results across the digital landscape. You will leverage your in-depth knowledge of MarTech tools, including Marketing Automation, Customer Data Platforms (CDPs), Engagement tools (customer feedback and reputation management), and Loyalty/Offer Management systems. A data-first mentality and experience managing large, complex datasets to derive actionable insights are crucial.
You will report to the Associate Director of Marketing, Professional Services, collaborating with multiple business partners to support our customers.
You can work remotely from anywhere in the U.S. or at Olo’s headquarters in NYC.

What You'll Do

  • Develop and pitch CRM and loyalty marketing strategies utilizing your expertise in the Olo Engage product suite and industry experience.
  • Advise brands on impactful marketing tactics, developing, testing, measuring, and optimizing.
  • Enhance the digital guest experience for partners by creating sophisticated journeys that leverage incentives and communication channels including email, SMS, and push notifications.
  • Identify high-value audience segments for targeted marketing efforts.
  • Create and share reports that help brand partners understand the value of Olo Engage and their marketing tactics.
  • Project manage customer collaborations and marketing activities for multiple brands.

What We'll Expect From You

  • 5+ years of digital marketing experience.
  • 2+ years of hands-on experience with MarTech SaaS products (experience with tools like Olo Engage, Iterable, Braze, Sendgrid, or Twilio Segment is a plus).
  • A natural leader who develops creative solutions to solve complex problems and deliver results. A passionate, self-starter who is solution-oriented.
  • Enthusiasm for SaaS, championing the value of advanced technology for marketers, and sharing this passion with the restaurant community.
  • Data-driven mindset, actively seeking data to inform decisions and confidently speaking to it.
  • Polished, detail-oriented, and strategic customer resource at all times.
  • Experience in a fast-paced, adaptive, and high-impact marketing role (experience in the restaurant industry is a bonus but not required).
  • Strong communication skills, with the ability to collaborate effectively at all levels cross-functionally and with senior management.
  • Ability to build relationships and foster strong cross-group collaborations.
  • Legally authorized to work in the United States.
About Olo
Olo is the engine of hospitality powering the restaurant industry's digital transformation. As a leading open SaaS platform, we enable over 600 restaurant brands to jointly reach 85 million connected guests across approximately 84,000 locations. More than two million orders per day run on Olo's platform, allowing brands to maximize the convergence of digital and brick-and-mortar operations while raising the bar on hospitality. The result: brands do more with less and make every guest feel like a regular. With integrations to over 300 technology partners, our customers can build digital experiences with the largest and most flexible restaurant commerce ecosystem on the market. You have likely used Olo and not even known it! Learn more at olo.com.
We’re remote-friendly. Since 2015, we have been evolving our culture to continue to support a more distributed workforce and now over 75% of our team works remotely across the U.S. If you're in the New York City area, you can choose to work remotely or from Olo's headquarters, located in Tribeca.
We offer great benefits, such as 20 days of paid time off, 10 separate sick days, 11 holidays plus year-end closure, health, dental, and vision coverage for yourself and your family, a 401k match, remote-office stipend, company equity, a generous parental leave plan, volunteer time off, gift matching policy, and more!
Our best estimate of the compensation range for this opportunity is $84,114-$120,593 annually, depending on the experience you bring and your location. We look forward to discussing your salary expectations and our full total rewards offerings throughout the interview process.
We encourage you to apply!
We value diversity. At Olo, we know a diverse and inclusive team makes our workplace better. Don't meet every single qualification in the job description? Market data shows that women and people of color are less likely to apply to jobs unless they meet every single qualification. We are dedicated to building a diverse, inclusive, and authentic workplace that is free from discrimination and harassment; this allows us to make better decisions and better serve the communities we’re a part of. So if you're excited about this role but your previous experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
All applicants receive consideration for employment. We do not discriminate on the basis of race, religion, color, national origin, gender identity, sexual orientation, pregnancy, age, marital status, veteran status, or disability status.