Octane11 is an AI-powered marketing analytics platform — for B2B only — that connects paid, owned, and earned marketing activity to sales data in order to deliver clear, actionable insights. We help B2B-focused agencies and enterprises with $25M+ in revenue improve marketing efficiency by 10x, deliver 5x more sales leads, and compare performance to 25 industry benchmarks. Launched in late 2020 and backed by top VCs and industry insiders, Octane11 is already helping some of the largest B2B enterprises break down data silos and turn every digital interaction into an actionable insight. We are growing quickly and seeking enthusiastic, creative and intelligent teammates to join us!

The Role

We’re looking for a Marketing Lead who is a true jack/jill-of-all-trades—someone who can plan, execute, design, write, analyze, and iterate across every major marketing channel. You’ll own multi-channel demand generation, social, email, paid media, events, creative production, website updates, and ongoing experimentation using the latest AI marketing tools.

This role is ideal for someone with 2+ years of B2B marketing experience, a startup mindset, strong creative instincts, and a willingness to learn fast, adapt quickly, and operate independently. You will work directly with the CEO, product leads, sales team, and external partners to elevate Octane11’s voice and drive measurable results.

Role Specifics

Multi-Channel Marketing & Campaigns

• Plan, launch, and optimize full-funnel B2B marketing campaigns across LinkedIn, Reddit, Search, Display, CTV, and email.
• Build and execute drip programs, remarketing flows, nurture tracks, and ABM sequences.
• Manage Octane11’s content calendar across blog, social, speaking events, product launches, and partner announcements.
  

Content Creation & Copywriting

• Write and edit clear, compelling marketing copy across ads, website pages, social posts, landing pages, email campaigns, brochures, scripts, and event collateral.
• Collaborate with product and sales to translate complex analytics into simple, engaging messages.
  

Creative Design & Video Production

• Produce lightweight design assets (social graphics, display ads, one pagers, presentations) using tools like Canva or Figma.
• Cut short-form video clips for LinkedIn, events, and product explainers; manage light video editing and formatting.
  

Website, SEO & Conversion Optimization

• Manage updates to the Octane11 website, landing pages, forms, and analytics tracking.
• Improve page performance, SEO basics, lead capture flows, and conversion optimization using data and experimentation.
  

Event Marketing & Partnerships

• Support planning and execution of industry events, webinars, partner sessions, and fireside chats.
• Coordinate logistics, drive attendance, create supporting content, and amplify across social and email.
  

AI Tools & Automation

• Leverage AI tools for content generation, analytics, workflows, competitive research, marketing ops, and creative iteration.
• Continuously experiment with new AI-driven processes to accelerate speed and improve output quality.
  

Analytics & Reporting

• Own weekly and monthly reporting across channel performance, conversion quality, pipeline contribution, and ROI.
• Use Octane11’s platform to identify insights, measure impact, and inform spend allocation.
  

Requirements

• 2+ years of experience in B2B marketing (demand gen, digital, product marketing, marketing ops, or similar).
• Hands-on experience with multi-channel execution across social, paid media, email, and web.
• Strong writing and editing skills; ability to turn technical concepts into crisp, engaging content.
• Experience with design tools (Figma, Canva, Adobe, or similar) and light video editing.
• Familiarity with Martech platforms (HubSpot, Marketo, Pardot, Mailchimp) and CRM platforms (Salesforce, HubSpot).
• Comfortable with AI marketing tools (ChatGPT, Midjourney, ElevenLabs, or similar) and eager to experiment.
• “Can do” attitude and ability to manage multiple priorities in a fast-paced, collaborative team environment.
  Strong written and spoken English skills.
  

Logistics

• Octane11 is a “Remote First” company with globally distributed offices
• All team members must be able to work during US-East time zone business hours
• For non-US residents, this is an Independent Contractor position
• To be considered, please send us a form response using the link below to better evaluate your qualifications. https://forms.gle/K2iWmRfBKY9jw87F9

If you’re looking for your next big challenge, working with a rock-solid team to make customers smile and bring innovation to an industry ripe for disruption – then we want to hear from you!