Noom is on a mission to help people live better, longer. We’re a consumer-led digital health company, connecting people to content, coaching, community, and clinicians, to build lasting habits and live healthier lives. We’re a high-growth organization powered by science, technology, and world-class talent. When you join Noom, on any team, whether fully-remote or in one of our offices, you’ll see the impact of your work on the world.

At Noom, our Marketing team is deeply invested in telling impactful stories, engaging our audiences, and driving measurable growth. Within Marketing, our CRM team builds data-informed lifecycle strategies that connect users to the right messages, at the right time.

About the Role
As we continue to grow, we’re seeking a Lifecycle Channel Manager to scale and optimize our CRM marketing channels. You’ll be responsible for running experiments and overseeing campaign execution across email, push, SMS, and in-app channels. You'll work closely with a cross-functional team of product managers, engineers, designers, and data scientists to drive the customer experience forward in an analytically rigorous way. Our messaging channels are responsible for tens of millions in annual revenue, and you'll be well positioned to add millions more over the coming years.

You Will

• Own end-to-end campaign execution across lifecycle channels (email, push, SMS, in-app)
• Collaborate with cross-functional teams to bring CRM journeys to life, ensuring timely and impactful execution
• Develop and test hypotheses to drive automation, personalization, and customer engagement
• Analyze consumer behavior analytics, experiment performance, and user research to maximize impact
• Read customer research and analytics to generate creative, user-facing ideas and messaging
• Optimize campaigns through A/B testing and performance analysis
• Partner with engineering and analytics to maintain scalable systems for segmentation, triggers, and personalization
• Identify and improve processes, or create them where they don't exist

About You
If you’re interested in shaping the future of health by delivering timely, impactful communications that help people build better habits, this role may be for you!

You Have

• 4+ years of experience in CRM, email marketing, or lifecycle marketing execution
• Experience in a startup environment and/or marketing a B2C subscription product is a plus
• Experience with A/B testing and optimization, using data to drive decisions
• Strong quantitative skills and familiarity with analytics tools (e.g., Mixpanel, Looker)
• Ability to interpret customer research and translate it into high-performing campaigns
• An eye for quality design and copywriting, with the ability to improve creative output
• Collaborative mindset and comfort working with cross-functional stakeholders
• Scrappy and resourceful demeanor: able to push through roadblocks and find creative solutions

What Makes This Job Amazing

• Be part of a mission-driven company that’s transforming how people approach health and wellness
• Enjoy significant learning and professional growth opportunities in a high-impact environment
• Join a transparent, high-performing, and close-knit team that values your contributions
• Help millions of people build healthier habits and achieve lasting life changes

Base Salary

• The US base salary range for this full-time position is $115,000-$155,000.
• The range displayed on each job posting is based on Noom’s estimate as of the date of publication and reflects the minimum and maximum target for the position for US-based candidates. The actual placement of the candidate within the range is based on factors including (but not limited to) relevant experience and training, assessment of functional skills and behavioral competencies, role scope, and location. This range is not inclusive of any discretionary bonus or equity package.

Other Elements of the Rewards Package

• Noom offers a comprehensive and generous total rewards package. This generally includes a discretionary performance-based bonus, stock awards, healthcare, disability & retirement benefits, paid holidays and paid leave, and various wellness programs, etc.

Location

• By applying to this position you will have an opportunity to share your preferred working location from the following:
  • In-office Locations:
    • New York, NY
    • Princeton, NJ
  • Remote location(s): Continental United States.

More About Noom

Noom is a leading whole-person health platform on a mission to help people live better, longer. We combine personalized medication with the science of behavior change and psychology, to help people build lasting habits and live longer, healthier lives. With nationally-recognized, holistic programs spanning weight, diabetes prevention, GLP-1 support, menopause, longevity, and more, we serve millions through health plans, employers, and direct-to-consumer offerings. As a trailblazer in the world of health and wellness, Noom makes healthy living easy, fun, and deeply rewarding.

We’re more than a health tech company—we’re a movement. This belief extends to our culture: we empower our people to think big, act boldly, and take pride in their contributions to shaping the future of health. With a strong remote culture, as well as offices in NYC and Princeton, we’ve been named one of the Best Places to Work by Inc., Fortune, Glassdoor, and Quartz—including honors for technology and diversity.

Join us in shaping the future of health. Whether you're remote or in-office, you’ll be part of a passionate, mission-driven team working to make the world a healthier place—one habit at a time.

Noom is proud to be an Equal Opportunity Employer, and all applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, caste, national origin, physical or mental disability, protected veteran status, age, or any other characteristic protected by applicable law. Noom is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities.

To help protect against potential hiring scams, please be aware that all email communications from the Noom Talent team and/or hiring managers will come only from an @noom.com email address. Noom will never ask you for personal payment, require you to purchase equipment, or extend a job offer without the completion of a multi-step interview process featuring a combination of phone, Zoom, and in-person interviews, and references. If you are unsure about the validity of a Noom job posting on another website, we strongly encourage you to instead apply directly through our website.