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Director of Analytics, Marketing Technology

Noom

Noom

Marketing & Communications, IT, Data Science
United States
Posted on Thursday, April 25, 2024

Noom is a digital healthcare company that connects people to content, coaching, community, and clinicians to build healthy habits and promote better living. We’re a mission-driven, high-growth organization that’s powered by science, technology, and world-class talent.

We’re seeking a Director of Data Science to lead a team of data scientists dedicated to enhancing our marketing and financial strategies through data-driven insights. This role requires a strong technical foundation in marketing/finance data science, with some experience in management, as this person will be instrumental in shaping our marketing efforts, optimizing budget allocations, and supporting financial decisions with robust analytical models.

What You'll be Doing:

  • Leverage marketing performance data to uncover opportunities across various channels and develop recommendations that optimize marketing expenditures, campaign strategies, and user acquisition tactics.
  • Construct and deploy marketing attribution models and testing frameworks to accurately assess the performance of various marketing channels and optimize budget distribution.
  • Manage the creation and application of machine learning models for customer segmentation, lead scoring, and churn prediction.
  • Develop and refine dashboards and reporting tools to monitor key marketing performance indicators (KPIs) and communicate the efficacy of marketing efforts to the leadership team.
  • Ensure marketing models and frameworks tie in closely with broader financial forecasts, providing vital data for leadership and investor communications.
  • Lead a dedicated team of data scientists in executing the initiatives outlined above, ensuring high-quality analytical support and innovative approaches to problem-solving.
  • Work closely with marketing, product, and engineering teams to align on objectives and goals. Simplify complex data analyses into clear, actionable insights for various stakeholders across the organization.
  • Continually explore and evaluate emerging marketing technologies and data science methodologies to discover new avenues for improvement and growth.

What We’re Looking for:

  • At least 8 years of experience in data science, with a proven track record in marketing and financial analytics.
  • Previous experience in people management is preferred, but staff-level candidates with strong experience in marketing + finance and an interest in people management will also be considered.
  • Demonstrated ability to coach and mentor data scientists, fostering an environment of collaboration and innovation.
  • Strong background in statistical modeling, machine learning, predictive analytics, and data visualization. Proficiency in SQL, Python, R, or similar data analysis tools.
  • Exceptional ability to communicate complex quantitative analysis in a clear, precise, and actionable manner to both technical and non-technical stakeholders.
  • Ability to think strategically and execute methodically with attention to detail and a focus on end-to-end processes.

What Makes This Job Amazing

  • You’ll be helping millions of people lead healthier lives every day
  • You’ll experience huge learning & professional growth opportunities. Noom believes in supporting you; we’ll cover the cost of books, courses, conferences… you name it!
  • You’ll become part of our transparent, high-performing, and close-knit team
  • We guarantee you will learn a tremendous amount in a short time. For those who value and excel in transparent, high-intensity, and high-impact environments, there is significant opportunity for advancement.

Base Salary

  • The US base salary range for this full-time position is $217,000 - $294,000
    • Our salary ranges are determined by role, level, and location. The range displayed on each job posting is based on Noom’s estimate as of the date of publication and reflects the minimum and maximum target for the position across all US locations. The actual placement of the candidate within the range is based on factors including but not limited to relevant experience, assessment of functional skills and behavioral competencies, scope, and location. This range is not inclusive of any discretionary bonus or equity package.

Other Elements of the Rewards Package

  • Noom currently offers a comprehensive and generous total rewards package. This package generally includes discretionary performance-based bonus, stock awards, healthcare & retirement benefits, paid holidays, paid time off, disability benefits and various wellness programs, etc.

Location

  • By applying to this position you will have an opportunity to share your preferred working location from the following:
    • In-office Location: New York, NY, USA
    • Remote location(s): United States.
  • Your recruiter can share more about the specific compensation package for your preferred location during the hiring process

More About Noom

At Noom, we believe that the individual is the greatest force for good, not just in their health but in unlocking their fullest potential. We apply the same principles inside Noom. Across our dynamic organization, we empower our teams to execute on big ideas and we start and end each day with responsibility to make the world a healthier place. Fortune, Inc., Glassdoor, and Crain’s have all named Noom a Best Place to Work including being named on Fortune’s lists for Best Workplaces in New York, Best Workplaces in Technology, Best Workplaces for Women, and Best Workplaces for Millennials.

Noom is proud to be an Equal Opportunity Employer, and all applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, caste, national origin, physical or mental disability, protected veteran status, age, or any other characteristic protected by applicable law. Noom is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities. To request reasonable accommodation, please email accommodations-help@noom.com.

To help protect against potential hiring scams, please be aware that all email communications from the Noom Talent team and/or hiring managers will come only from an @noom.com email address. Our assessment process includes multiple phone and/or video interview rounds, and we will never ask you for personal payment, require you to purchase equipment, or extend a job offer without the completion of this interview process. If you are unsure about the validity of a Noom job posting on another website, we strongly encourage you to instead apply directly through our website.