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Director, E-Commerce

Nanit

Nanit

Operations
New York, NY, USA
Posted on Friday, June 28, 2024

About Nanit:

Welcome to Nanit, the high-growth baby tech company that is changing the way parents view their babies' wellness through the world’s most advanced baby monitor and parenting products. In 2016, the Nanit baby monitor revolutionized the industry with computer-vision and machine-learning capabilities that helped parents understand their baby’s sleep patterns and allowed them to achieve better sleep quality. Now, the company has become the leader in the connected parenting space, with an incredible customer base of highly-engaged parents who look to Nanit as a source of information and expertise on their parenting journey.

About the Role:

We’re seeking a Director, E-Commerce to oversee Nanit’s full e-commerce strategy and sales channel. You’ll report directly to our Head of Revenue and will be a strategic thought partner to the organization. The ideal candidate will be responsible for driving revenue growth of nanit.com through enhancing site merchandising, refining our e-commerce operational processes, and partnering closely with the Marketing Team to ensure an optimized customer journey, improving the path to purchase.

What you'll be doing:

  • Responsible for the topline revenue from nanit.com. Build and implement an e-commerce strategy that differentiates our owned channels from wholesale partners, driving double digit revenue growth.
  • Build a budget and forecast in partnership with the finance team that aligns with company’s overall business strategy and larger Sales KPIs
  • Drive online sales growth through effective merchandising, pricing and promotional strategies
  • Partner with the Marketing team to strategically develop and leverage our e-commerce digital campaigns, including SEO, SEM, email and social media in an effort to maximize sales and increase LTV
  • Develop site content calendar, working closely with Creative Team to drive execution
  • Build out our marketplace strategy through dropship partnerships
  • Work closely with Marketing and Product teams to enhance the customer journey on Nanit.com, providing direct feedback and insight into site usability and performance
  • Oversee the integration of e-commerce tools, including website enhancements, site payment, CRM and other tools
  • Own the Merchandising function of our e-commerce platform, ensuring e-commerce experience is optimized and reflects Nanit’s brand, voice and tone
  • Study competitive landscape and help identify white space and strategic opportunities to drive customer traffic to our website
  • Utilize analytics to report and prepare weekly sales review, re-cap and actionable insights to Head of Revenue

Who You Are:

  • 7+ years of experience in e-commerce, startup experience is a plus, as is prior experience in the baby, tech or CPG companies
  • Prior P&L ownership experience
  • Proficient in e-commerce platforms, Shopify a plus
  • Merchandising and buyer mentality with an understanding of product assortment and digital product placement
  • Deep understanding of web analytic tools and digital marketing software
  • Knowledge of customer behavior and able to translate insights and feedback into actionable strategies
  • P&L management experience, experience scaling e-commerce sales
  • Strong negotiation and sales skills, demonstrated experience managing portfolio of vendors and customers
  • Self starter with a strong desire to grow. Passionate about working for a mission driven company.
  • Exceptional communication and negotiation skills. Can work and communicate across different levels of organization
  • Forward thinker, problem solver with a positive can-do attitude

This is a hybrid role that will require prospective candidates to be in our NYC headquarters 3 days per week.

Salary Range: $130,000 to $150,000 base salary, commission, equity and benefits. The base pay is one component of Nanit's total compensation package, which may also include access to healthcare benefits, a 401(k) plan, short-term and long-term disability coverage, and basic life insurance. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.