Founded by Eva Goicochea, maude® is a modern, direct-to-consumer sexual wellness startup that launched in April 2018 and has been featured in The New York Times, Vogue, Forbes, and Fast Company, amongst others. In July of 2019, maude was one of CircleUp’s 25, an "annual award recognizing some of the most innovative consumer brands on the market”, part of The Lead’s Foremost 50 in both 2020 and 2021, and has been heralded as “redefining the sex essentials industry for modern consumers” by Forbes. By eschewing the traditional approach through quality, simplicity, and inclusivity, maude is setting new standards for sexual wellness and works closely with factories to create body-safe, accessible essentials for all. maude is backed by True Beauty Ventures, Fable Investments (under Natura&Co), True, RRE Ventures, CASSIUS Family, Endeavor, and angels including Benjamin Millepied and Dakota Johnson, amongst others. In 2022, we launched in Sephora, one of the first sexual wellness brands ever carried in the retailer’s 52-year history. In 2022, we announced partnerships with Advocates for Youth and SIECUS, organizations dedicated to sexual health access and education.