Social Media Assistant
Culinary Agents
Marketing & Communications
New York, NY, USA
Job Details
Shiraz Kitchen & Wine Bar | Chelsea, NYC
Shiraz Kitchen is a Persian-Mediterranean restaurant with locations in Chelsea (NYC) and White Plains (NY). Our White Plains kitchen has held the MICHELIN Bib Gourmand and earned a New York Times "Very Good" rating; both locations carry the Wine Spectator Award of Excellence. The food comes from one source: the unwritten Tehran recipes of our chef-owner's mother. The hospitality philosophy we operate under is called Define Hospitality.
We are looking for a Social Media Content Creator who can carry that brand voice on Instagram, TikTok, and the platforms that come next. This is on-site, hands-on work, not strategy from a distance. You will be in the dining room during service, in the kitchen during prep, on the floor with our guests, and at our private events.
The Role- $600/week, flat
- 20-25 hours per week
- Based at our Chelsea location (111 W 17th St); occasional travel to White Plains for shoot days
- Reports directly to the Chef-Owner
- Shoot, edit, and publish native vertical content (Reels, TikToks, Stories) on iPhone
- Plan and execute a weekly content calendar across both locations
- Write captions in our voice. Restrained, specific. No emoji clutter or template language.
- Cover dinner service one to two nights per week for behind-the-line content
- Capture private events, wine dinners, chef's table, and seasonal menu launches
- Manage engagement: comments, DMs, and review responses
- Track performance and adjust based on what is actually working
- 3 years minimum in restaurant or hospitality social media, or demonstrable work that makes the requirement irrelevant
- Daily user of Instagram and TikTok with a real understanding of how each platform works in 2026
- Strong eye in available restaurant light; clean editing in CapCut or similar
- Captions that sound like a person, not a brand
- On-site for evening service at least one weekday per week, plus event nights
- Fast. You take direction the first time and don't need three rounds of feedback to land a post.
- Influencer and creator outreach experience
- Basic graphic design (Canva, Adobe)
- Photo or video background
Send a short note about why this role, plus three links to social accounts (personal or professional) you have grown, contributed to, or are proud of. No formal portfolio required.