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Senior Product Marketing Lead

Collective Health

Collective Health

Marketing & Communications, Product
San Francisco, CA, USA · Lehi, UT, USA · Plano, TX, USA
Posted on Friday, June 28, 2024

We all depend on healthcare throughout our lifetimes, for ourselves, and our families and friends, but it is notoriously difficult to navigate and understand. As an industry that comprises 20% of the US economy we think healthcare should work better for all of us. At Collective Health we believe it’s time for a new day in healthcare where as members we are informed and empowered to make the right care choices when the decisions are urgent and critical.

The Product Marketing team is growing, and we’re looking for an innovative and creative Sr. Product Marketing Lead to join Collective Health. This is a highly cross-functional role that requires working closely with many teams, including Product, Marketing, Client Success, and Sales, to conceive of and execute programs that strategically position and efficiently take our platform, products, and services to market. This role has a focus on the client experience.

What you'll do:

  • Drive and execute GTM launch programs for new product and service updates, working closely with Product, Partnerships, and Marketing to develop product positioning and key external messaging to be used across Client Success, Client Marketing, and Sales
  • Drive and execute product demos and education for Collective Health internally to update our teams and externally to inform our clients, making it easy for external-facing teams to understand our product roadmap and offerings, key positioning, messaging, and product vision
  • Serve as an advocate for our Client Sales and Client Success teams, demonstrating broad understanding of and empathy for our client experience
  • Be the trusted partner to Client Marketing, making sure our Product Marketing output is in concert with the Client Marketing strategy and programming, and collaborating on larger initiatives, when necessary
  • Embed with specific teams to support the development of strategically meaningful projects that require an in-depth understanding of client, member, and industry requirements
  • Be a partner to the insights and data science teams to generate break-through quantitative, qualitative, and competitive insights
  • Stay up-to-date on the general industry and technology trends, and competitive landscape and in doing so ensure the team can communicate key differentiators of our products and identify opportunities for future growth

To be successful in this role, you'll need:

  • 5+ years of product marketing experience, specifically handling B2B products, BtoC a plus
  • 2+ years of experience working with/for a health insurance broker or consultant, payer or provider
  • Experience working with product teams, sales, and client success teams, and influencing product strategy
  • Consistent track record working collaboratively and across multiple teams and projects to take new products and features to the market
  • Strong understanding of SaaS and mobile technologies; Health/Medical benefits, insurance, navigation of care a plus
  • Excellent written, verbal, and visual communication skills with a remarkable attention to detail, experience crafting sales collateral/presentations preferred
  • Strong technical literacy with ability to convey sophisticated technical concepts to a wide variety of audiences
  • Resourceful, accountable, and able to roll-up your sleeves while working in a highly ambiguous environment
  • Empathic communicator, able to see things from the other person's point of view
  • Thrives in a high-paced, intense but informal start-up environment

Pay Transparency Statement

This is a hybrid position based out of one of our offices: San Francisco, CA, Plano, TX, or Lehi, UT. Hybrid employees are expected to be in the office three days per week (Plano, TX) or two days per week (all other locations). #LI-hybrid

The actual pay rate offered within the range will depend on factors including geographic location, qualifications, experience, and internal equity. In addition to the salary, you will be eligible for stock options and benefits like health insurance, 401k, and paid time off. Learn more about our benefits at https://jobs.collectivehealth.com/#benefits.

San Francisco, CA Pay Range
$116,500$145,500 USD
Lehi, UT Pay Range
$93,500$117,000 USD
Plano, TX Pay Range
$102,500$128,000 USD

About Collective Health

Collective Health is the leading health benefits platform that brings together medical, dental, vision, pharmacy, and program partners into an integrated solution that better enables employees and their families to understand, navigate, and pay for healthcare. By reducing the administrative lift of delivering health benefits, providing an intuitive member experience, and helping control costs and improve outcomes, the company guides employees toward healthier lives and companies toward healthier bottom lines.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Collective Health is committed to providing support to candidates who require reasonable accommodation during the interview process. If you need assistance, please contact recruiting-accommodations@collectivehealth.com.

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