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Marketing Operations Manager

Brightwheel

Brightwheel

Marketing & Communications, Operations
United States
USD 98k-150k / year + Equity
Posted on Jan 5, 2026

Location

United States

Employment Type

Full time

Location Type

Remote

Department

Marketing

Compensation

  • $98K – $150K • Offers Equity

Compensation & Benefits
At brightwheel, we reward people who make things happen. Our compensation is benchmarked against similar-stage growth companies, with ranges set by function, level, and location. Final offers reflect experience and expertise, and your recruiter can walk you through the range for your region.

Equity & Ownership
Many roles include equity, giving you the chance to share in the long-term success you help create.

Benefits & Well-Being
We design our benefits to help you (and your family) live well, stay healthy, and keep growing. While specifics vary by region, we typically offer:

  • Comprehensive medical, dental, and vision coverage

  • Generous paid parental leave

  • Flexible PTO so you can recharge when you need it

  • Local retirement or savings plans (e.g., 401(k) in the U.S.)

We’re committed to pay equity and to building a diverse, inclusive workplace where everyone can do their best work and feel supported along the way.

Our Mission and Opportunity

Early education is one of the greatest determinants of childhood outcomes, is a must for working families, and has lasting social and economic impact. Brightwheel’s vision is high quality early education for every child. We pursue this by directly supporting teachers in the classroom, engaging parents in the development of their kids, and enabling the small businesses that make up the backbone of the $175 billion early education industry. Brightwheel is the most loved technology brand in early education, trusted by tens of thousands of providers and millions of educators and families.

Our Team

Our team is passionate, talented, and customer-focused. We embody our Leadership Principles in our work and culture. We are a distributed team with remote employees across every US time zone, as well as select offices in the US and internationally. Our exceptional investor group includes Addition, Bessemer, Emerson Collective, Lowercase Capital, Mark Cuban, Notable Capital, and others.

Who You Are

Brightwheel’s marketing operations team is the backbone of our go-to-market engine. As our Marketing Operations Manager, you’ll own the tools, data, and processes that power every campaign and every customer journey. You’ll work cross-functionally to scale systems, streamline operations, and enable smarter, faster growth—helping us reach more educators and families nationwide. You have a strong analytical foundation, excellent project-management skills, and a curiosity that drives you to continuously improve how things work. You value collaboration and take pride in being the “engine” that makes marketing run smarter and faster.

What You'll Do

  • Own and optimize Brightwheel’s marketing technology stack (HubSpot, Salesforce, Chili Piper, and related tools).

  • Build and maintain automation workflows for lead management, campaign tracking, scoring, and routing.

  • Partner closely with Demand Gen, Lifecycle, and Sales Ops to ensure smooth handoffs and accurate reporting across the funnel.

  • Develop dashboards and insights that measure marketing performance, pipeline contribution, and ROI.

  • Drive data quality initiatives and establish governance best practices across marketing systems.

  • Collaborate with SysOps and Data teams to align technical infrastructure and attribution models.

  • Lead quarterly planning and goal-setting processes to operationalize marketing OKRs.

  • Support campaign execution through documentation, enablement, and scalable processes.

What You've Done

  • 5–7 years of total experience, including 3+ years in Marketing Operations for a B2B SaaS organization.

  • Proven success managing and optimizing marketing automation and CRM platforms, with required experience in HubSpot, Salesforce, and Chili Piper.

  • Experience implementing data flows between systems and building marketing-to-sales attribution models.

  • Strong analytical and technical skills — comfortable working in BI tools.

  • Demonstrated ability to translate complex data into actionable business insights.

  • Track record of cross-functional collaboration and influence across Marketing, Sales, and Operations.

  • Excellent communication, documentation, and stakeholder-management skills.

Brightwheel is committed to creating a diverse and inclusive work environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Protecting Our Applicants: Please be aware of recruiting scams impersonating Brightwheel. All legitimate communications come from @mybrightwheel.com addresses, and we never ask for payment or sensitive personal data as part of our hiring process. If you suspect fraudulent contact, reach out to security@mybrightwheel.com. Thank you for helping us keep our applicant community safe.

Compensation Range: $98K - $150K