Performance Marketing Manager
Brightwheel
Marketing & Communications
United States · Remote
Posted on Nov 20, 2024
Our Mission and Opportunity
Early education is one of the greatest determinants of childhood outcomes, is a must for working families, and has a lasting social and economic impact. Brightwheel’s vision is to enable high quality early education for every child — by giving teachers meaningfully more time with students each day, engaging parents in the development of their kids, and supporting the small businesses that make up the backbone of the $175 billion early education market. Brightwheel is the most loved technology brand in early education globally, trusted by thousands of educators and millions of families.
Our Team
We are a fully remote team with employees across every time zone in the US. Our team is passionate, talented, and customer-focused. Our exceptional investor group includes Addition, Bessemer Venture Partners, Chan Zuckerberg Initiative, GGV Capital, Lowercase Capital, Emerson Collective, and Mark Cuban.
We believe that everyone—from our employees to the students, teachers, and administrators we serve— should be given the opportunity to learn and thrive, whatever their background may be. We celebrate diversity in all forms because it allows our team and the communities we serve to reach their full potential and do their best work. From decision making, to how we operate, we ground ourselves in our Leadership Principles every day.
Who You Are
Brightwheel is seeking an experienced Performance Marketing Manager to lead demand generation within paid channels, as well as play a strategic role in earned channels and CRO initiatives for brightwheel. In this role, you will develop our top of funnel marketing programs to drive awareness and high quality leads to our sales teams. This is an opportunity to help create and grow a high-impact function that sits right at the center of our growth strategy. You will be most successful in this role if you have the passion and grit to stand up new programs with a working style centered on collaboration and empathy. You are detail-oriented, self-motivated, and have a bias for action. This person will be asked to demonstrate leadership, strategic thinking, and executional excellence.
What You'll Do
- Own the strategy, execution, and analysis of paid acquisition channels to drive customer acquisition and brand awareness.
- Strong hands-on keyboard expertise in Paid Search, Paid Social, display, affiliates & shared. Broad experience in SEO, referral, direct mail and any other demand-gen channel would be a plus.
- Manage vendors/agencies to launch and optimize paid media campaigns, allocate resources based on CAC guardrails, and achieve goals and ROI targets.
- Able to translate technical challenges for different audiences to drive alignment.
- Own end to end experience from impressions to upsell. Prior B2B funnel experience preferred.
- Develop CRO roadmap, accelerate A/B testing learnings and wins, and maximize the performance
- Collaborate with the internal marketing team to ensure brand-aligned messaging, improve lead quality, and drive customer acquisition, conversion, and awareness.
- Drive channel forecasting and budgeting to meet growth and ROI targets.
- Self starter who takes ownership of the assigned channels and is willing to go above and beyond.
Qualifications, Skills, & Abilities
- 5+ years of experience in digital marketing, SEM, programmatic, paid social, and/or CRO roles, preferably in B2B SaaS organizations
- Detailed knowledge and understanding of performance marketing strategies, tactics, and tools
- Proven ability to consolidate and analyze data from multiple sources (e.g. website, social media, SEM)
- Ability to deliver clear, concise, and reliable reporting on all activities to key stakeholders
- Track record of consistently delivering excellent results in a fast-paced environment
- Growth mindset with a results-driven approach to work (testing, measuring, iterating)
Brightwheel is committed to creating a diverse and inclusive work environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status.