ABOUT BARK

Here at BARK, we love dogs and their people. We’re looking to make all dogs happy throughout the entire world (we’re not kidding). Think Disney for dogs -- we make magic for dogs and their people through our products, events, and experiences.

Our ambition level is high, the opportunity is huge, and our love for dogs is through the roof! We launched in 2011 with BarkBox, a monthly-themed subscription of all-natural treats and clever toys. Since then, we've shipped more than 70 million toys and treats to the dogs across the world and use all of that direct customer feedback to inform new initiatives and ways to make magic between dogs and their people. We’ve since expanded into other offerings as well, as we aim to become THE Dog Company for every family with a four-legged, belly-scratch-loving, interspecies family member.

Marketing - Growth

The Growth team is responsible for scaling the organization through marketing and advertising. We are the engine that brings the company new customers in order to make ALL the dogs happy. Our team is close-knit - we like to have fun and joke around, and we're often found nerding out on consumer behavior. If you find the challenge of reaching new dog parents online (and elsewhere) fun, come join us! Also if you know a good dad joke or two, that's a plus.

WHO WE’RE SNIFFING FOR

BARK is seeking a Marketing Manager of Paid Social, responsible for running some of our most crucial customer acquisition channels. Responsibilities will include launching and optimizing paid social campaigns across all social platforms, most importantly Facebook, Instagram, TikTok, (and secondarily) Twitter, Reddit, Pinterest, and others. You, along with a teammate (who both report into the Director/Sr. Manager of Paid Social), will manage all aspects of paid social campaigns, including media planning, implementation, monitoring, optimization, analysis, reporting, pixel placement, budget pacing, etc. This position will mainly be responsible for the consumables business lines (Dental, Food, Toppers/Treats) and should be committed to overseeing their rapid growth. We do NOT rely on agencies so this person must have a deep understanding of the platforms and how to efficiently grow an account, and have a finger on the pulse on what is working in paid social for other d to c brands, in light of the Apple Privacy / IOS changes.

This is a role where you’ll be expected to jump in, roll up your sleeves, and get into the details of budgeting, managing campaigns, and maximizing ROI. You will often act as day-to-day subject matter expert to other departments (especially the creative department) providing strategic recommendations, analysis, and research to drive our subscriber growth north.

KEY DUTIES

Naturally curious and self-motivated team members thrive at Bark. This list is not comprehensive, and we hope you’ll seek out even more ways to make an impact, but here are some initial expectations of this role:

• Plan, launch, QA, optimize, and report on paid social media campaigns
• Handle daily campaign management including monitoring pacing/delivery, tracking optimizations, and escalating issues
• Be an expert on social audience performance and testing, i.e. how to reach them and bring them into the acquisition funnel.
• Have a deep understanding of creative, what types of ads work, what types of tests to run. Able to provide clear feedback to the creative team to ensure we get differentiated ads that speaks to the brand ethos and illuminates the campaign themes.
• Have experience with landing pages, and how to make them convert better.
• Report on metrics daily, with clear guidance on what approach to take to hit goals.
• Plan a roadmap and implement test for different platforms, ad units, bid types, audiences, landing pages, to improve the efficiency of our efforts
• Contribute to constantly developing and sophisticating our approach to paid social
• Develop a strong partnership with our reps at Facebook and the other platforms.
• Identify actionable opportunities for growth, as informed by data analysis.

EXPERIENCE

• 3-5 years of deep digital marketing experience in the direct to consumer space, with experience in paid social. Subscription experience preferred.
• Understanding of paid social creative best practices, and having an eye for creative quality
• Bachelor’s degree required

SKILLS AND QUALIFICATIONS

• You have great communication skills and are able to clearly explain and document plans and results to your team and the wider organization
• You’re genuinely curious and passionate about marketing and staying current with new ways to reach customers
• Mastery of paid social platforms and self-serve UIs, including Facebook/Instagram, Tik Tok, Snapchat, Twitter, etc and understanding the nuances of each
• Familiarity with web analytics, Google Analytics and Amplitude preferred
• High level of analytical and data skills (aggregation, cleaning, sorting via Excel) VERY IMPORTANT
• Inherent interest in paid social, media, video, and emerging trends
• Attention to detail and ability to multi-task – specifically as it pertains to highly effective social copywriting, swift response to feedback and work on multiple campaigns
• Consultative, communicative approach and enthusiasm for educating internal teams and clients
• You love dogs and the people who love them too!

This position is a full-time, salaried position. It is located on-site at our office in Manhattan, New York. We offer health insurance for both you and your pup, 401k, wonderful team lunches, and a dog to pet anytime you wish.

FOR NJ/NY BASED APPLICANTS:

• The base salary range for this position is $110,000- $120,000
• This position is eligible for equity.

**This compensation range is based on BARKs good faith estimate as of the date of this posting and may be modified in the future. Actual pay for this position will depend on a variety of variables including location, travel, internal equity, experience, education, skills and expertise.