The Role

As a Senior MarTech Admin at Addepar, you will play a pivotal role in optimising and managing our Marketo instance and future technology roadmap. This role requires a combination of technical expertise, critical thinking, and a deep understanding of marketing operations. You will be a key member of the Go-To-Market Strategy and Operations organisation, working closely with our SFDC admin team, and Marketing organisation. Join our dynamic and forward-thinking team to make a significant impact on our revenue growth journey!

What You'll Do

Marketing Technology Instance Management:

• Operate, configure, troubleshoot, and administer Marketo
• Build, test, and maintain all aspects of our Marketo instance and integrated applications
• Evaluate current and future MarTech stack such as Pardot, ZoomInfo, On24
• Set up programs, events, webinars, polls, landing pages, templates, etc. in Marketo and SFDC for comprehensive tracking
• Manage the end-to-end email production process within Marketo, including planning, asset organisation, audience segmentation, testing, deployment, and analysis
• Configure Marketo backend around programs, campaigns, forms, landing pages, emails, and other assets to meet business needs and marketing goals
• Implement lead scoring and routing processes for timely and relevant lead handoff to the sales team
• Implement sophisticated multi-channel campaigns, including email marketing, lead nurturing, content tagging, and lead scoring
• Design, configure, test, and execute single and multi-touch attribution demand generation campaigns in Marketo

Efficiency and Automation:

• Identify and drive opportunities to improve our current processes and tools to better streamline, scale and automate workflows
• Evolve the global marketing tech stack by evaluating and integrating new technologies
• Lead marketing automation architecture and implementation, including sales and marketing alignment, lead-to-revenue strategies, database requirements, automation configuration, and functional mapping of integrations

Data Quality and Governance:

• Maintain data integrity within Marketo and Salesforce, including data hygiene, segmentation, and list management
• Implement quality control procedures and actively participate in multi-functional data hygiene and governance initiatives
• Maintain, develop and report on metrics relative to lead lifecycle, campaigns, and general marketing activities for monthly business and flash reporting for senior leadership and internal business units

Marketing Technology Ecosystem:

• Own all executions of the current marketing-technology ecosystem, encompassing Digital Communications, Email Automation, Website Management, Reporting, and Analytics
• Work with Salesforce, specifically campaign, lead, contact, and account objects

User Enablement and Collaboration:

• Keep system users advised about system functionality and enhancements
• Build and maintain detailed documentation, including operational processes, workflows, and training materials
• Train and support users on Marketo processes and standard methodologies
• Establish multi-functional, collaborative relationships with business and technology partners

Who You Are

• Bachelor’s degree in marketing, business, computer science, or a related field (preferred) with advanced proficiency in developing and maintaining Marketo (required, with 2+ years working with SFDC)
• Experience with other Marketing technologies including but not limited to Pardot, On24, ZoomInfo
• Experience with HTML, CSS, and JavaScript
• Exceptional attention to detail and ability to thrive in a fast-paced, growth-driven environment
• The ability to appropriately prioritise and manage multiple tasks simultaneously as a detailed oriented and highly organised teammate
• Excellent verbal and written communication and interpersonal skills
• Proficiency in understanding and optimising lead funnels for enhanced lead conversions
• Thorough understanding of marketing metrics and analytics, with a proactive approach to performance analysis and improvement
• Demonstrable understanding of data retention practices and privacy laws, including CASL, GDPR, and CCPA (a plus)
• Experience in B2B demand generation and digital marketing campaigns