Demand Gen/Growth Marketer
Marketing & Communications, Sales & Business Development
Chicago, IL, USA
Posted on Wednesday, January 10, 2024
Aclaimant, Inc. is a leading middle-market B2B SaaS company specializing in providing innovative solutions in the risk management information system (RMIS) sector. Our cutting-edge technology empowers organizations to make data-driven decisions, streamline operations, and enhance risk management processes.
We are seeking a talented and dynamic Growth Marketer to join our innovative marketing team. This role will report directly into our VP of Sales. The successful candidate will play a crucial role in driving the growth of our company by developing and executing data-driven marketing strategies. As a Growth Marketer at Aclaimant, you will have the opportunity to help us transform the RIMS landscape in the middle market.
1. Strategic Planning:
- Develop and execute comprehensive growth marketing strategies to drive consistent, repeatable and measurable qualified pipeline growth in our ICP
- Collaborate with cross-functional teams to align marketing initiatives with overall business objectives.
2. Digital Marketing:
- Lead digital marketing campaigns across various channels, including email, social media, content marketing, and paid advertising.
- Optimize website and landing pages to enhance user experience and increase conversion rates.
- Setup, plan and manage marketing systems for optimal insight and growth while maintaining target budget
3. Data-Driven Decision Making:
- Utilize data analytics and customer insights to identify growth opportunities and optimize marketing performance.
- Implement A/B testing and other experiments to refine marketing strategies and tactics.
- Report on test results, iterate and refine approach, and create testing and measurement cycles
4. Content Marketing:
- Develop and execute content marketing strategies to position Aclaimant as a thought leader in the RMIS sector.
- Create engaging and relevant content for various marketing channels to attract and nurture leads.
5. Lead Generation and Conversion:
- Implement lead generation initiatives to drive qualified leads through the sales funnel.
- Collaborate with the sales team to optimize lead conversion and improve sales funnel efficiency.
6. Product Launches:
- Collaborate with the product and sales teams to plan and execute successful product launches.
- Develop and implement go-to-market strategies for new products and features.
7. Performance Monitoring and Reporting:
- Monitor and report on the performance of marketing campaigns, providing insights and recommendations for improvement.
- Track key performance indicators (KPIs) and measure the effectiveness of growth initiatives.
1. Bachelor's degree in Marketing, Business, or a related field; advanced degree is a plus.
2. Proven experience in growth marketing within the B2B SaaS industry.
3. Strong analytical skills with the ability to interpret data and make data-driven decisions.
4. Familiarity with marketing automation tools, CRM systems, and analytics platforms.
5. Excellent written and verbal communication skills.
6. Creative mindset with a focus on innovation and experimentation.
7. Ability to work collaboratively in a cross-functional team environment.
8. Results-oriented with a track record of achieving growth targets.
9. Experience in Risk Management Information Systems (RMIS), Insurance or Claims preferred.
10. Chicago candidates preferred
Aclaimant is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. Must be eligible to work in the U.S.
If you are a passionate and results-driven Growth Marketer with a desire to make a significant impact in the B2B SaaS industry, we invite you to join our dynamic team at Aclaimant. Apply now to be a key contributor to our growth journey and shape the future of risk management technology!